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The Tacklebox Method

The CORE of the Tacklebox Method Membership | STRUCTURE

You have 1000's of potential steps as an early-stage founder, the Tacklebox Method ensures you choose the right ones. We bring together extensive experience and expertise in the startup world to create a structure that best utilizes your time and puts your idea in the best shape.

Shine a light on your problem, customers, and potential roadblocks so that you can make well-informed strategic moves.

Follow our step-by-step method to:
  • De-risk your startup
  • Validate your idea pre-product
  • Test product features
  • Gain early customer traction even before product
 
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The Process

HOW WE TAKE YOUR IDEA FROM IDEA TO VALIDATED STARTUP

 
 

FOUNDATIONS

Strategy: Evaluate your idea in terms of founder/idea fit. Are you the right person to launch this company? If not, how can you acquire these skills?

Steps: Self Reflection (Idea/Founder Matrix + Founder Venn Diagram)

 
 

BLOCK 0

Strategy: Build a customer interview plan and execution strategy. Most people interview incorrectly and miss key insights, you’ll build an interview plan that gets you past common mistakes and in sync with your customer.

Steps: Interview Plan and Interview Logistics (Interview Script Template + Interview Madlibs Template)

 
 

BLOCK 1

Strategy: Execute interviews through the lens of SOMs, Inflection Points, and Traction Channels. Build on Block 0 insights and narrow in on customer and early growth strategies. You’ll know 10x more about your customer and their specific experience with the problem.

Steps: SOM Deep Dive and Customer Interviews (Inflection Points Template)

 
 

BLOCK 2

Strategy: Choose your customer, understand their JTBD, 4 Box Persona, and Decision Making Units that influence your next steps. You’ll build a sophisticated Persona that guides your launch strategy and testing approach.

Steps: JTBD, 4 Box Persona and DMUs (Four Box Persona Template)

 
 

BLOCK 3

Strategy: Run Customer Intent Marketing Tests that test if the customer you’ve focused in on would buy your product if marketed to them. You’ll quickly learn if you existed today how many people would actually purchase your solution and if the Customer Interview insights were successful. A fake pre-launch that tests action over promises.

Steps: CIT Strategy, Landing Page Creation, and CIT Journey Execution (Landing Page Template + CIT Planning Template)

 
 

BLOCK 4

Strategy: Analyze metrics, create feedback loops and evaluate assumptions that your startup relies on. You’ll use the results of the CITs and identification of your startup’s biggest assumptions to create a testing plan of what needs to be validated for you to best move forward. You’ll identify startup failures early and address them immediately.

Steps: Feedback Loops, Metrics, and Assumptions (Validation Threshold + Customer Journey Template)

 
 

BLOCK 5

Strategy: Refine product, price, and business model using the customer traction and insights you’ve developed in the last 5 blocks. You’ll address product development with significant customer insight, test a V1 skateboard version of your product while focusing in on a pricing structure and business model that allows for future growth. Building a pricing strategy and model that best reflects your early customer and growth potential.

Steps: Skateboard Product Development, Unit Economics and Business Model (Skateboard Product Template + Value-based Pricing Template)

 
 

BLOCK 6

Strategy: Build a roadmap and plan for the next 3, 6, 12 months that will catalyze your growth and set you up for launch.

Steps: Business Plan and Validation Threshold

 
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How it works

 
 

The Method guides you step by step through initial idea validation - allowing you to develop new insights on your problem, customer, and solution directly from the market. Our video workshops teach you how to approach each block, text content gives you additional strategies, detail, and resources while our templates give you a framework to follow. Tacklebox is a structure, it gives you, the expert, the tools to explore your idea further. You bring the idea, we show you how to approach and launch it into a startup with real potential.

 
 

Why it works

 
 

We’ve been doing this for a long time. With over 350 alumni and over $1billion in combined total enterprise value we’ve refined Tacklebox into a structured method that gives your idea the best chance of success. We know exactly what you need at this stage and give you the time-tested tools to get there. The Tacklebox Method is your Street MBA in Entrepreneurship but instead of sitting in a classroom theorizing what your idea can be you’re interacting with your customer and market to get real feedback early on. Don’t waste time playing around, take the right steps from the very beginning.

 
 

See how we think

CLIPS FROM THE TACKLEBOX METHOD CONTENT

 
 

^ How big companies have to start small first in order to get big.

^ How to understand your customer beyond their basic demographics

^ How to correctly price your product when you first enter the market

 
 

Joining the Tacklebox Membership gets you access to the Tacklebox Method Structure PLUS our bi-weekly strategy calls and networking events for

$349 /month

 
 

No commitment, 30 day money-back guarantee.