The “Let’s Actually Run Customer Interviews” Workshop

A 10-day program that’ll force you to run spectacular customer interviews, whether you like it or not.

August ‘25 Session:
Mon, Aug 4 - Wed, Aug 13

Sep ‘25 Session:
Mon, Sep 15 - Wed, Sep 24

$699 per session, $150 discount through July 28 w/ code “EARLY”

What This Is

A 10-Day, All-Out Interview Sprint

You know you should do customer interviews. You probably even tell friends with startup ideas that they should do customer interviews. But, you’ve probably either done too few or exactly zero.

I don’t blame you. Interviews are uncomfortable and often hard to justify. It always feels like you can make more, “firm” progress doing something else - like speaking with a dev shop or building a pitch deck. But those things are dumb before you’ve nailed your customer.

So, this workshop forces you to eat your spinach.

Over 10 days we have three live-on-zoom workshops and one individual, 30-minute one-on-one between you and Brian. You’ll learn how to find people, how to interview them, what to take away from those interviews, when you’re done with interviews, and what to do next.

After the workshop, interviews will be your startup’s biggest strength.

Sometimes, you need a little structure to get the hard stuff done.

What You’ll Leave With

An Interview System and +25 Interviews Scheduled

We’ve been helping people run company changing customer interviews since 2015 and we’re very particular about them. We have a system, tools, and templates for scheduling, running, and synthesizing interviews.

You’ll Leave With:

✅ A Customer Interview CRM (in Notion) used to find, message, and manage interviewees

✅ Interview Outreach Templates

✅ A custom plan (made with Brian) for your next 50 interviews

✅ An Interview Script (you’ve practiced live)

✅ Clear signals to know when to stop interviewing

How it Works

Workshops + 1x1s + Accountability

There are 3 Live Zoom Workshops (recorded if you can’t make it)

Workshop 1: Build the system + send 10+ emails

  • Identify who to reach out to

  • Write emails that get responses (no AI garbage)

  • Customized Templates

  • You’ll send outreach live during the session

Workshop 2: Interview Prep + Practice

  • Customer segmentation & niche selection

  • Interview best practices

  • Live practice interviews

  • Slack support to pair with other founders

Workshop 3: Synthesize + Scale

  • What to do with what you heard

  • Troubleshooting bad interviews

  • How to stop (and when)

  • What happens next

30-Min 1X1 Coaching With Brian

  • Review interview and startup strategy with Brian

FAQS

  • Where should I be in my startup journey to get the most from this?

    Most founders are at the idea stage, which means they don’t have a live product that’s making money yet. They might have had the idea last week or been messing around with it for five years. Lots of founders have already tried to run customer interviews before - it just didn’t work the way they’d liked.

  • What if I have a product but think I may have missed the mark on customer segmentation?

    This can be helpful. We’ll pretend you don’t have a product live and start interviewing from scratch.

  • Where will I be after this workshop?

    You’ll have interviews scheduled, a process to schedule hundreds more, a script for the interviews themselves, a process for following up, and clear signals to know when you’re done with interviews.

  • What if I have to miss a workshop?

    These will be recorded, so you’ll be able to view at your leisure.

  • Are these in-person?

    Nope - live on Zoom.

  • What if I’m the customer - do I still need to do this?

    Yep - it’ll be easier for you, as you’ll likely have warm connections for the first 10-15 interviews, but you still need to do the work.

Interview Testimonials

Our founders have singled out our customer interview approach for the past decade:

Upcoming Workshops

August Session (3 live workshops on Zoom and 1 day of 1x1s) 

  • Workshop 1: Monday, Aug 4 at 5pm- 7pm EST 

  • Workshop 2: Wednesday, Aug 6 at 5pm - 7pm EST

  • 30 Min Coaching Session: Friday, Aug 8th (scheduled by you)

  • Workshop 3: Wednesday, Aug 13 at 5pm - 7pm EST

September Session (3 live workshops on Zoom and 1 day of 1x1s)

  • Workshop 1: Monday, Sep 15 at 5pm- 7pm EST

  • Workshop 2: Wednesday, Sep 17 at 5pm - 7pm EST

  • 30 Min Coaching Session: Friday, Sep 19th (scheduled by you)

  • Workshop 3: Wednesday, Sep 24 at 5pm - 7pm EST

Email team@gettacklebox.com with questions, and sign up to be alerted when new workshop dates are added: