A Stack of Questions I Really Like

Hard questions + the time to chew on them = a proper differentiator. Because nearly no one else actually does this.

If you’re holding time every Friday or Sunday or whenever to reflect, I’d recommend building a stack of questions you can pull from. I have dozens on index cards and I'll grab one or two at random each session. It's helpful and makes the whole reflection thing way more manageable. I never search for the "right" card for the moment, but the random prompt I pick usually ends up shaping my week anyway. It just sort of works out. 

Here are some that might help you get started - some are my own and others are pulled from places like Seth’s Blog and James Clear and FS:

  • Think of your best potential customer (should be a real person). Why would they pay 3x more for the thing you’re building than they pay to solve the problem now?

  • What aspect of your work is hardest to copy? How can you do more of that?

  • What are you still working on that has already peaked? Is it time to let go and try a different approach?

  • Exploration is how you discover what works. Persistence is how you make the most of what already works. What does your situation require? More exploration or more persistence?

  • What would your best customer pay $3,000 for? If $3,000 doesn’t sound like a preposterous amount, pick a number that does.

  • Great businesses come from the combination of unlikely things. What are you doing that’s “unlikely,” or something competitors wouldn’t/couldn’t think of or do?

  • What got you most excited this past week? How can you do more of it next week?

  • How can you make this all more fun?

  • What are you currently avoiding? What’s a way to make progress on that thing in the next 5 minutes?

  • Which of your current habits is least aligned with the type of person you hope to become?

  • Bruce Lee on pushing yourself: “Don’t fear failure. Not failure, but low aim, is the crime. In great attempts it is glorious even to fail.” Are you aiming high enough?

  • What’s already working? Can you do it more?

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