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The Vacuum Strategy - Letting Go To Move Forward
A new strategy needs space - the only way to create that space is through a vacuum. But they’re disappearing. Here’s how to keep them in your life.
The Good Bad Box
A better alternative to the Eisenhower Box for figuring out what you should work on in a given day.
A Startup Misogi
How to anchor your year with a Misogi - a challenge so demanding and transformative that it leaves a permanent mark, like a boulder dropping on the hood of an old Cadillac.
It’ll Happen on the Way
You won’t figure it all out upfront — momentum and clarity come from doing, not planning.
The Goldfish and The Elephant
A metaphor for customer memory and emotion — and how to use both to shape better experiences.
The Seasons of your Business (and Life)
Not every season is for sprinting — this reframes productivity through the lens of timing and capacity.
Forcing Functions
Deadlines, demos, and stakes make things real. This is how to create pressure that drives momentum.
Finding People to Copy, Part 2: Your Hidden Advisory Board
Most advice ignores what makes you unique. This will help you find and lean into your unfair advantages.
Finding People to Copy, Part 1: Do You Want To Be Your Boss?
Before following anyone’s playbook, ask if you’d actually want their life — business advice included.
The Future Story of the Current Setback
A mindset shift to reframe painful founder moments as plot points in a future success story.
Just-In-Time Growth
Avoid overbuilding by only growing your product, team, or system at the exact moment it breaks.
Easy Things Get Done
How to break down the tasks in front of you so they feel obvious and executable — and as easy as possible.
Fun Stuff Gets Done
You’ll be more productive when your work feels fun — here’s a case for adding joy into your to-do list.
A Five Wood and a Putter
Complexity kills momentum — this metaphor reminds you to simplify your tools and trust your instincts.
Framing Your Weeks
A structure for planning your time that balances output, rest, and the messy realities of startup life.
The Freedom of Low Expectations
Why lowering the bar (strategically) can unlock creativity, confidence, and real momentum.
First Instinct Risk
Most founders worry about the wrong risks — this helps you spot the real ones that’ll kill your startup early.
The De-Atomized Startup
In an effort to focus on your startup, don’t strip everything away — bring your idea into your life. It’s one way to connect the dots early on.