An editable template that’ll help you gauge the potential of your idea at the earliest stage.

A new strategy needs space - the only way to create that space is through a vacuum. But they’re disappearing. Here’s how to keep them in your life.

A better alternative to the Eisenhower Box for figuring out what you should work on in a given day.

How to anchor your year with a Misogi - a challenge so demanding and transformative that it leaves a permanent mark, like a boulder dropping on the hood of an old Cadillac.

For early growth, in-person hustle beats digital scale. Here’s how to make it count.

A provocative prompt to clarify your real value—and pressure-test whether your offer is strong enough.

Your customer’s attention is finite — this helps you frame your messaging so it earns its slice.

Some decisions are reversible, some aren’t. Knowing the difference helps you move faster and worry less.

You won’t figure it all out upfront — momentum and clarity come from doing, not planning.

A metaphor for customer memory and emotion — and how to use both to shape better experiences.

If a problem has existed for a long time, it’s likely to stick around — here’s how to use that to your advantage.

A modular time management tool for staying productive even when your schedule has lots of small gaps.

When in doubt, go see your customers in person — nothing replaces the clarity and momentum it creates.

In the marathon of life, don’t over-invest in beginners — help the pros who are struggling to cross the finish line.

If your customer isn’t deeply uncomfortable, they won’t change. This is how to spot the ones who will.

How to break down the tasks in front of you so they feel obvious and executable — and as easy as possible.

Talking to a niche expert can shortcut months of research — if you know how to ask the right questions.

A case study in why businesses solving obvious problems win.

Customers either want to stop the bleeding or unlock growth. Knowing which thing you help them do changes everything.

Your first customer isn’t just a buyer — they’re a co-creator. This reframes how to find and serve them well.