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Need a Wedge? Start with your customer’s "Insecurity Questions"
How to find the elusive Wedge Product.
On Goals and Wandering Around like a Drunken Sailor
You probably don't have as much of a procrastination problem as you think
The Plus-Minus Method for Writing Landing Page and Email Copy
How to write copy that grabs and keeps attention in the age of AI nonsense.
Your Startup’s Weight Watchers Potential
How to create a compelling Before and After picture that’ll help your business grow.
Slope vs. Dots
The way to get better when progress is ambiguous is to focus on slope, not dots.
Build Your Weekly Review
A Weekly Review is one of those things you know you should do but can never stick to consistently. The reason is probably your lack of boundaries around the review. This post should help.
Stop Beating Yourself Up
Beating yourself up is a waste of time. Here’s how to stop doing it.
You Need to Own the Risk
Making your first sale is about owning the customer’s risk. Most entrepreneurs ignore this and regret it - here’s how to not do that.
The ERP Rubric - How to Gauge Your Idea’s Potential
An editable template that’ll help you gauge the potential of your idea at the earliest stage.
The Vacuum Strategy - Letting Go To Move Forward
A new strategy needs space - the only way to create that space is through a vacuum. But they’re disappearing. Here’s how to keep them in your life.
The Good Bad Box
A better alternative to the Eisenhower Box for figuring out what you should work on in a given day.
A Startup Misogi
How to anchor your year with a Misogi - a challenge so demanding and transformative that it leaves a permanent mark, like a boulder dropping on the hood of an old Cadillac.
Your In-Person Growth Strategy
For early growth, in-person hustle beats digital scale. Here’s how to make it count.
What Would a Customer Pay You $10k For?
A provocative prompt to clarify your real value—and pressure-test whether your offer is strong enough.
Attention Pie (Therefore or But)
Your customer’s attention is finite — this helps you frame your messaging so it earns its slice.
The Two Types of Decisions (Thoughts from the “Dad Couch”)
Some decisions are reversible, some aren’t. Knowing the difference helps you move faster and worry less.
It’ll Happen on the Way
You won’t figure it all out upfront — momentum and clarity come from doing, not planning.
The Goldfish and The Elephant
A metaphor for customer memory and emotion — and how to use both to shape better experiences.
Using The Lindy Effect for Picking Startup Problems
If a problem has existed for a long time, it’s likely to stick around — here’s how to use that to your advantage.
A System for 5, 10, and 15 Minutes
A modular time management tool for staying productive even when your schedule has lots of small gaps.