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Slope vs. Dots
The way to get better when progress is ambiguous is to focus on slope, not dots.
Build Your Weekly Review
A Weekly Review is one of those things you know you should do but can never stick to consistently. The reason is probably your lack of boundaries around the review. This post should help.
Stop Beating Yourself Up
Beating yourself up is a waste of time. Here’s how to stop doing it.
You Need to Own the Risk
Making your first sale is about owning the customer’s risk. Most entrepreneurs ignore this and regret it - here’s how to not do that.
The ERP Rubric - How to Gauge Your Idea’s Potential
An editable template that’ll help you gauge the potential of your idea at the earliest stage.
The Vacuum Strategy - Letting Go To Move Forward
A new strategy needs space - the only way to create that space is through a vacuum. But they’re disappearing. Here’s how to keep them in your life.
The Good Bad Box
A better alternative to the Eisenhower Box for figuring out what you should work on in a given day.
A Startup Misogi
How to anchor your year with a Misogi - a challenge so demanding and transformative that it leaves a permanent mark, like a boulder dropping on the hood of an old Cadillac.
Your In-Person Growth Strategy
For early growth, in-person hustle beats digital scale. Here’s how to make it count.
What Would a Customer Pay You $10k For?
A provocative prompt to clarify your real value—and pressure-test whether your offer is strong enough.
Attention Pie (Therefore or But)
Your customer’s attention is finite — this helps you frame your messaging so it earns its slice.
The Two Types of Decisions (Thoughts from the “Dad Couch”)
Some decisions are reversible, some aren’t. Knowing the difference helps you move faster and worry less.
It’ll Happen on the Way
You won’t figure it all out upfront — momentum and clarity come from doing, not planning.
The Goldfish and The Elephant
A metaphor for customer memory and emotion — and how to use both to shape better experiences.
Using The Lindy Effect for Picking Startup Problems
If a problem has existed for a long time, it’s likely to stick around — here’s how to use that to your advantage.
A System for 5, 10, and 15 Minutes
A modular time management tool for staying productive even when your schedule has lots of small gaps.
In-Person Brute Force
When in doubt, go see your customers in person — nothing replaces the clarity and momentum it creates.
The 25th Mile Rule: Which Customers to Help
In the marathon of life, don’t over-invest in beginners — help the pros who are struggling to cross the finish line.
Change Only Comes After Disproportionate Pain
If your customer isn’t deeply uncomfortable, they won’t change. This is how to spot the ones who will.
Easy Things Get Done
How to break down the tasks in front of you so they feel obvious and executable — and as easy as possible.