Articles
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Internal System Time: Find 2.5 Hours
A no-excuses method to reclaim 2.5 hours a week for focused work that actually moves the needle.
Give Your Subconscious a Job
A mental trick for getting unstuck: assign your brain a problem, then let it quietly solve it in the background.
The Future Story of the Current Setback
A mindset shift to reframe painful founder moments as plot points in a future success story.
Long Weekend Quotes
A curated list of motivating quotes for when you need a mindset shift (or just a little push).
My Internal System: PARA
A look at one way to organize ideas, content, and projects using the PARA method.
Framing Your Weeks
A structure for planning your time that balances output, rest, and the messy realities of startup life.
The Freedom of Low Expectations
Why lowering the bar (strategically) can unlock creativity, confidence, and real momentum.
The Obstacle Is The Way
That thing you’re avoiding might be the exact thing you need to lean into — especially in the early days.
First Principles
A practical reminder to break startup decisions down to their simplest form — so you don’t overcomplicate what works.
The De-Atomized Startup
In an effort to focus on your startup, don’t strip everything away — bring your idea into your life. It’s one way to connect the dots early on.
The Psychology of Human Misjudgement
Charlie Munger’s timeless mental models for avoiding bias and making better, faster startup decisions.
The Story Exercise
A storytelling prompt that helps you find the emotional core of your business — and communicate it in a way people remember.
The CEO Exercise + 19 Minutes Worth Your Time
A quick mindset shift to help you work on your business, not just in it — plus a podcast rec to sharpen your thinking.
The Best, Highly-Vetted, Ever-Changing List of Books Founders Should Read
A curated reading list for founders who want to sharpen their mindset, storytelling, and decision-making.