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Categories
Customers will instinctively put your business in a “category.” Usually, it isn’t the category you’d choose. Learn how to pick your own category and choose what you compete against.
The ERP Rubric - How to Gauge Your Idea’s Potential
An editable template that’ll help you gauge the potential of your idea at the earliest stage.
The Vacuum Strategy - Letting Go To Move Forward
A new strategy needs space - the only way to create that space is through a vacuum. But they’re disappearing. Here’s how to keep them in your life.
The Good Bad Box
A better alternative to the Eisenhower Box for figuring out what you should work on in a given day.
A New Entry to the Never Work List: Moderation
A new entry to the Never Works List: Moderation.
How to Make Decisions Like a Proper Business
Making decisions is hard. Here’s a framework to help make them easier and keep your business on track.
How to Stay Irresistible
The secret to staying top-of-mind with customers? Relentlessly solving one clear, emotional pain point.
Speed and Conviction
A call to move faster and trust your instincts, with examples of how speed creates leverage in early startups.