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Sell the Position
A story about marriage, basketball, and the underrated power of selling someone on who they’ll become — not just what they’ll get.
Whisper Ideas: This Is Why Your Startup Will Fail
Some ideas feel too obvious to chase — but those are often the ones with the most traction.
What Every Startup Needs To Know About The Psychology Of Choice
When you offer too many options, customers freeze — here’s how to simplify choice and drive action.
Baguette About It
Three questions to ask about your idea, plus why I’m not starting a restaurant.
The Formula “Cropped” Used to Grow Fast
How one startup found traction by becoming indispensable to a niche audience — and how you can copy the playbook.
The Storytelling Secret Founders Can Learn From Mario Brothers
Founders can create addictive products by framing customers as heroes on a mission — just like Mario chasing Bowser.
How to Build Magical Products
The most magical products feel personal and intuitive — here’s how to build that kind of delight.
Weight Weight, Don't Tell Me
How an unknown founder raised $5mm on Kickstarter with heavy blankets.