Messaging fails when it starts with features. Start with the problem, instead.

A dead-simple prompt for clarifying your product messaging: what do people ask before they buy?

Real-world examples of vague startup language rewritten into punchy, problem-first copy that converts.

A story from the streets of NYC about the right way to speak to your customers. Spoiler alert: It’s all about specificity.

If customers aren’t buying, it might not be the product — it might be how hard you’ve made it to say “yes.”

Deconstructing a cold email with a startup lens: what moves a reader forward, and what slows them down.

A fresh mindset and structure for cold outreach that actually feels human — and gets replies.

The quickest way to sell? Show people how your product pulls them out of a real, specific jam.

A playful but powerful thought exercise on how not to market your startup — so you can do the opposite.

Most people share things to signal who they are—not just because something’s useful. Here’s how to build with that in mind.

First impressions are everything — here’s how to make your opening moments count by showing customers you truly get them.