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How to Name Your Startup
This article is about… what the title says it’s about. You’ll have a name for your startup by the end of it.
Attention Pie (Therefore or But)
Your customer’s attention is finite — this helps you frame your messaging so it earns its slice.
Why Will Your Customer Share?
Most people share things to signal who they are—not just because something’s useful. Here’s how to build with that in mind.