A provocative prompt to clarify your real value—and pressure-test whether your offer is strong enough.

Your customer’s attention is finite — this helps you frame your messaging so it earns its slice.

A fast filter for weeding out startup ideas that sound good but fall apart under pressure.

If no one would gladly overpay for your product, it’s not solving a painful enough problem — here’s how to test that.

Early products fail when they ask users to change too much — build around your customer’s default behavior, not against it.

People don’t pay for features — they pay to reduce fear, earn status, or feel something. Price accordingly.

The secret to staying top-of-mind with customers? Relentlessly solving one clear, emotional pain point.

What’s the one thing your customer really wants? If you can identify it, you could net some sales — and invaluable credibility.

The quickest way to sell? Show people how your product pulls them out of a real, specific jam.

Start small, win fast, and expand — this is how the best startups break into big markets with wedge strategies.

What the bestselling novel can teach startups about pacing, attention, and building irresistible momentum.

A postmortem on Quibi and the dangers of building a product that solves no real problem — no matter how well-funded it is.

When you offer too many options, customers freeze — here’s how to simplify choice and drive action.

Avoiding the sex toy dilemma, finding your Bigfoot, and why targeting the right early adopters matters way more than going broad.

The most magical products feel personal and intuitive — here’s how to build that kind of delight.