A provocative prompt to clarify your real value—and pressure-test whether your offer is strong enough.

A walkthrough of how to use AI tools to improve cold email structure, tone, and clarity — without losing your voice.

A case study in why businesses solving obvious problems win.

People only recommend what makes them look good. Craft your product and pitch to help them help you.

Early products fail when they ask users to change too much — build around your customer’s default behavior, not against it.

Trust comes from clarity and empathy; this approach helps you communicate both in a way that customers feel instantly.

The real unlock for early growth isn’t ads or hacks — it’s solving one specific pain better than anyone else.

Customers don’t act out of logic — they act out of incentive. Here’s how to uncover and align with what really drives them.

A metaphor for going deeper than surface-level startup thinking — especially when your first solution stalls.

The secret to staying top-of-mind with customers? Relentlessly solving one clear, emotional pain point.

What’s the one thing your customer really wants? If you can identify it, you could net some sales — and invaluable credibility.

Identifying the little things your customers loathe can unlock surprisingly high-leverage product wins.

Raw, practical insights from real interviews that helped unlock product clarity and traction.

See if your startup idea is viable now when it wasn’t before by assessing what’s changed — culturally, economically, or legislatively.

A simple equation to help you stress-test startup ideas before you waste time building something no one wants.

How an unknown founder raised $5mm on Kickstarter with heavy blankets.