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Categories
Customers will instinctively put your business in a “category.” Usually, it isn’t the category you’d choose. Learn how to pick your own category and choose what you compete against.
The ERP Rubric - How to Gauge Your Idea’s Potential
An editable template that’ll help you gauge the potential of your idea at the earliest stage.
How to Name Your Startup
This article is about… what the title says it’s about. You’ll have a name for your startup by the end of it.
The Vacuum Strategy - Letting Go To Move Forward
A new strategy needs space - the only way to create that space is through a vacuum. But they’re disappearing. Here’s how to keep them in your life.
The Good Bad Box
A better alternative to the Eisenhower Box for figuring out what you should work on in a given day.
A Startup Misogi
How to anchor your year with a Misogi - a challenge so demanding and transformative that it leaves a permanent mark, like a boulder dropping on the hood of an old Cadillac.
A New Entry to the Never Work List: Moderation
A new entry to the Never Works List: Moderation.
How to Make Decisions Like a Proper Business
Making decisions is hard. Here’s a framework to help make them easier and keep your business on track.
Your In-Person Growth Strategy
For early growth, in-person hustle beats digital scale. Here’s how to make it count.
What Would a Customer Pay You $10k For?
A provocative prompt to clarify your real value—and pressure-test whether your offer is strong enough.
Attention Pie (Therefore or But)
Your customer’s attention is finite — this helps you frame your messaging so it earns its slice.
The Two Types of Decisions (Thoughts from the “Dad Couch”)
Some decisions are reversible, some aren’t. Knowing the difference helps you move faster and worry less.
It’ll Happen on the Way
You won’t figure it all out upfront — momentum and clarity come from doing, not planning.
A Quick Way to Ditch Doomed Startup Ideas
A fast filter for weeding out startup ideas that sound good but fall apart under pressure.
The Overpay Test
If no one would gladly overpay for your product, it’s not solving a painful enough problem — here’s how to test that.
Using The Lindy Effect for Picking Startup Problems
If a problem has existed for a long time, it’s likely to stick around — here’s how to use that to your advantage.
Finding People to Copy, Part 2: Your Hidden Advisory Board
Most advice ignores what makes you unique. This will help you find and lean into your unfair advantages.
Finding People to Copy, Part 1: Do You Want To Be Your Boss?
Before following anyone’s playbook, ask if you’d actually want their life — business advice included.
A Week for Ceilings
A simple exercise to identify the hidden ceilings in your startup — and how to break through them with intention.