A new entry to the Never Works List: Moderation.

For early growth, in-person hustle beats digital scale. Here’s how to make it count.

A provocative prompt to clarify your real value—and pressure-test whether your offer is strong enough.

Your customer’s attention is finite — this helps you frame your messaging so it earns its slice.

You won’t figure it all out upfront — momentum and clarity come from doing, not planning.

A practical mindset reset: list what you don’t want in your business to sharpen focus and avoid regret.

A metaphor for customer memory and emotion — and how to use both to shape better experiences.

Every choice you make is a vote — are you consistent in your voting?

A fast filter for weeding out startup ideas that sound good but fall apart under pressure.

If a problem has existed for a long time, it’s likely to stick around — here’s how to use that to your advantage.

A modular time management tool for staying productive even when your schedule has lots of small gaps.

Not every season is for sprinting — this reframes productivity through the lens of timing and capacity.

Deadlines, demos, and stakes make things real. This is how to create pressure that drives momentum.

A no-excuses method to reclaim 2.5 hours a week for focused work that actually moves the needle.

A mental trick for getting unstuck: assign your brain a problem, then let it quietly solve it in the background.

Messaging fails when it starts with features. Start with the problem, instead.

Most advice ignores what makes you unique. This will help you find and lean into your unfair advantages.

Before following anyone’s playbook, ask if you’d actually want their life — business advice included.

A simple exercise to identify the hidden ceilings in your startup — and how to break through them with intention.

When in doubt, go see your customers in person — nothing replaces the clarity and momentum it creates.