For early growth, in-person hustle beats digital scale. Here’s how to make it count.

Your customer’s attention is finite — this helps you frame your messaging so it earns its slice.

A practical interview prompt that reveals how painful a customer problem really is — and how urgently they need help.

A walkthrough of how to use AI tools to improve cold email structure, tone, and clarity — without losing your voice.

A dead-simple prompt for clarifying your product messaging: what do people ask before they buy?

Pricing is about more than numbers — it’s about what story your price tells and how confident you are in it.

A story from the streets of NYC about the right way to speak to your customers. Spoiler alert: It’s all about specificity.

Most customers hate losing more than they like winning. Use that to shape copy, pricing, and your pitch.

Customers speak in problems, not solutions — here’s how to tune your ear to what they’re really telling you.

If customers aren’t buying, it might not be the product — it might be how hard you’ve made it to say “yes.”

Trust comes from clarity and empathy; this approach helps you communicate both in a way that customers feel instantly.

Don’t waste time convincing skeptics. Build for the believers and watch your momentum multiply.

Deconstructing a cold email with a startup lens: what moves a reader forward, and what slows them down.

The secret to staying top-of-mind with customers? Relentlessly solving one clear, emotional pain point.

What’s the one thing your customer really wants? If you can identify it, you could net some sales — and invaluable credibility.

A fresh mindset and structure for cold outreach that actually feels human — and gets replies.

A playful but powerful thought exercise on how not to market your startup — so you can do the opposite.

What made one cold email irresistible — and how you can reverse engineer its structure for your own outreach.

Most people share things to signal who they are—not just because something’s useful. Here’s how to build with that in mind.

A playful take on made-up holidays, artificial urgency, and how startups can borrow a page from Amazon’s hype playbook.