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The Overpay Test
If no one would gladly overpay for your product, it’s not solving a painful enough problem — here’s how to test that.
How to Message Your Price
Pricing is about more than numbers — it’s about what story your price tells and how confident you are in it.
Why Customers Overpay
People don’t pay for features — they pay to reduce fear, earn status, or feel something. Price accordingly.