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The Plus-Minus Method for Writing Landing Page and Email Copy
How to write copy that grabs and keeps attention in the age of AI nonsense.
You Need to Own the Risk
Making your first sale is about owning the customer’s risk. Most entrepreneurs ignore this and regret it - here’s how to not do that.
How Easy is it to Make a Decision?
If customers aren’t buying, it might not be the product — it might be how hard you’ve made it to say “yes.”
Cold Email Breakdown Using Thrust + Drag
Deconstructing a cold email with a startup lens: what moves a reader forward, and what slows them down.
A Killer Cold Email
What made one cold email irresistible — and how you can reverse engineer its structure for your own outreach.