Articles
Read on for what one founder called “the best startup content on the planet.” Or, sign up to get an article in your inbox each week as a part of the No Whisper Ideas newsletter.
What's a Whisper Idea? More on that here.
FILTER BY:
Tag
- "Sell the Position"
- Anti-Marketing
- CEO Tasks
- Cold Emails
- Cold Outreach
- Company Examples
- Concierge MVPs
- Copywriting
- Decision-making
- Fast Company
- Favorite
- Feedback Loops
- First Customers
- Founder Discipline
- Good Questions
- Happiness
- Imposter Syndrome
- Jobs To Be Done
- Long Form
- Media
- North Star
- Organic Growth
- Picking a Customer
- Pricing
- Problems and Opportunities
- Productivity
- Quotes
- Readwise
- Risk
- Startup Wedge
- Stories
- Tactics
- Three Questions
- Uncomfortable Stuff
- Weekly Report
- Weekly System
- Writing a Book
- culture
Bowling with Two Hands
A surprisingly effective metaphor for founder problem-solving: break the rules, use what works, and don’t overthink the form.
Only Speak to People Who Already Get The Joke
Don’t waste time convincing skeptics. Build for the believers and watch your momentum multiply.
A Jobs Reminder
A vacation-inspired reminder that customers “hire” products to do emotional jobs — not just logical ones.
The Clouds and Dirt of Risk
A framework for managing risk in a startup: keep your head in the vision and your hands in the messy details.
Knowing Incentives
Customers don’t act out of logic — they act out of incentive. Here’s how to uncover and align with what really drives them.
An Extra Circle
A metaphor for going deeper than surface-level startup thinking — especially when your first solution stalls.
The Stuff Your Customer Hates
Identifying the little things your customers loathe can unlock surprisingly high-leverage product wins.
Get Them Out Of Trouble
The quickest way to sell? Show people how your product pulls them out of a real, specific jam.
The Idea Equation
A simple equation to help you stress-test startup ideas before you waste time building something no one wants.