Some Customer Interview Inspo

Wherever you are in the process, the flywheel for getting new customers is critical. When you've got a product, a healthy funnel will reach into the world and pull the right potential customers into your orbit. You'll then have some sort of (ideally automated) flow that converts them into paying customers.

Early on, you'll use the flywheel to get conversations with customers that'll help you identify and evaluate SOMs. The strategy for finding these potential customers is in Blocks 0 and 1, and a healthy customer interview funnel pulls from warm contacts and cold. Ideally, this flow is automated, too.

I was walking Rubes the other day and saw a solid cold outreach strategy:

Quick, compelling, and clear who they want to speak with. I noticed it when I saw two women with strollers taking pictures of the QR code.

This doesn't come off as super targeted — it's a flier on a sidewalk. But, the upper west side is where new parents in NYC tend to live, and my neighborhood is blanketed in them.

If the problem you're solving is painful, customers will want to give their opinion on how it went. Getting in front of them is critical, and digital isn't always the answer. If you know, physically, where they are — get in front of them.

What does this strategy look like for you?