A dead-simple approach to figuring out what to charge, including where most founders get stuck and how to move past it.

See if your startup idea is viable now when it wasn’t before by assessing what’s changed — culturally, economically, or legislatively.

A story about marriage, basketball, and the underrated power of selling someone on who they’ll become — not just what they’ll get.

A practical, math-forward approach to sizing up startup ideas before you waste time chasing the wrong one.

What do successful founders do that unsuccessful ones don’t? Look at how they spend their time.

A breakdown of the kind of marketing that actually builds trust — and the kind that just sounds good.

A coaching metaphor about trust, process, and why real growth happens after the reps get hard.

The secret sauce behind shows like “Schitt’s Creek” — and how startups can apply the same emotional logic to build loyalty.

A story about zooming out, re-centering, and making better decisions by seeing the full landscape of your work.

A lesson in tuning out noise and focusing only on the handful of things that truly move your startup forward.

A postmortem on Quibi and the dangers of building a product that solves no real problem — no matter how well-funded it is.

Why customer interviews are your best tool for traction — and how to stop avoiding them.

Some ideas feel too obvious to chase — but those are often the ones with the most traction.

Founders cling to bad ideas because of sunk costs — here’s how to break free and move forward faster.

When you offer too many options, customers freeze — here’s how to simplify choice and drive action.

Three questions to ask about your idea, plus why I’m not starting a restaurant.

Stop obsessing over whether your idea is “good” — start asking if you have a real shot at making it work.

After coaching 100+ founders, here’s a pattern-matching checklist to spot ideas (and founders) with real traction.

The Tacklebox story and the “Restaurant Rule” that will lead you outperform if you follow it.

When your MVP falls flat, try building an EVP — an Effort Validation Product built around customer enthusiasm.