Deconstructing a cold email with a startup lens: what moves a reader forward, and what slows them down.

A framework for managing risk in a startup: keep your head in the vision and your hands in the messy details.

Customers don’t act out of logic — they act out of incentive. Here’s how to uncover and align with what really drives them.

A quick story about how picking “uncomfy” things to pursue can pay off if you prioritize them.

A grab bag of founder mindset gems to help you stay grounded, brave, and motivated on rough days.

A metaphor for going deeper than surface-level startup thinking — especially when your first solution stalls.

A fast and flexible way to plan: visualize where you want to be, then walk it backwards to find the next step.

The secret to staying top-of-mind with customers? Relentlessly solving one clear, emotional pain point.

A call to move faster and trust your instincts, with examples of how speed creates leverage in early startups.

Identifying the little things your customers loathe can unlock surprisingly high-leverage product wins.

A sticky metaphor for understanding power dynamics between customers and the products they use.

A sharp lens on early startup decisions: the party who owns the risk owns the outcome.

A dead-simple approach to figuring out what to charge, including where most founders get stuck and how to move past it.

See if your startup idea is viable now when it wasn’t before by assessing what’s changed — culturally, economically, or legislatively.

A story about marriage, basketball, and the underrated power of selling someone on who they’ll become — not just what they’ll get.

A practical, math-forward approach to sizing up startup ideas before you waste time chasing the wrong one.

What do successful founders do that unsuccessful ones don’t? Look at how they spend their time.

A breakdown of the kind of marketing that actually builds trust — and the kind that just sounds good.

A coaching metaphor about trust, process, and why real growth happens after the reps get hard.

The secret sauce behind shows like “Schitt’s Creek” — and how startups can apply the same emotional logic to build loyalty.