People don’t pay for features — they pay to reduce fear, earn status, or feel something. Price accordingly.

A simple weekly ritual for clarity and momentum: remove the things that no longer serve your startup.

A systems-based approach to figuring out which stakeholders actually drive your startup forward — and who just feels loud.

Not all problems are created equal. Here’s how to spot the ones that matter most to your customers (and ignore the rest).

The real unlock for early growth isn’t ads or hacks — it’s solving one specific pain better than anyone else.

Why shipping something at 85% done often beats waiting for perfection — and how that unlocks real progress.

Don’t waste time convincing skeptics. Build for the believers and watch your momentum multiply.

A vacation-inspired reminder that customers “hire” products to do emotional jobs — not just logical ones.

Deconstructing a cold email with a startup lens: what moves a reader forward, and what slows them down.

A framework for managing risk in a startup: keep your head in the vision and your hands in the messy details.

Customers don’t act out of logic — they act out of incentive. Here’s how to uncover and align with what really drives them.

A quick story about how picking “uncomfy” things to pursue can pay off if you prioritize them.

A grab bag of founder mindset gems to help you stay grounded, brave, and motivated on rough days.

A metaphor for going deeper than surface-level startup thinking — especially when your first solution stalls.

A fast and flexible way to plan: visualize where you want to be, then walk it backwards to find the next step.

The secret to staying top-of-mind with customers? Relentlessly solving one clear, emotional pain point.

A call to move faster and trust your instincts, with examples of how speed creates leverage in early startups.

Identifying the little things your customers loathe can unlock surprisingly high-leverage product wins.

A sticky metaphor for understanding power dynamics between customers and the products they use.

A sharp lens on early startup decisions: the party who owns the risk owns the outcome.