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A Five Wood and a Putter
Complexity kills momentum — this metaphor reminds you to simplify your tools and trust your instincts.
Playing Hurt + Buffer
A raw look at building while injured, burned out, or overwhelmed — and how smart buffers keep you in the game.
The Obstacle Is The Way
That thing you’re avoiding might be the exact thing you need to lean into — especially in the early days.
Two Types of Customers: Survive and Grow
Customers either want to stop the bleeding or unlock growth. Knowing which thing you help them do changes everything.
The Job of Your First Customer and Some (More) Love for Delta 4
Your first customer isn’t just a buyer — they’re a co-creator. This reframes how to find and serve them well.
First Principles
A practical reminder to break startup decisions down to their simplest form — so you don’t overcomplicate what works.
Some Problem Language Teardowns
Real-world examples of vague startup language rewritten into punchy, problem-first copy that converts.
The De-Atomized Startup
In an effort to focus on your startup, don’t strip everything away — bring your idea into your life. It’s one way to connect the dots early on.
Practical Loss Aversion
Most customers hate losing more than they like winning. Use that to shape copy, pricing, and your pitch.
The Psychology of Human Misjudgement
Charlie Munger’s timeless mental models for avoiding bias and making better, faster startup decisions.
Why Customers Overpay
People don’t pay for features — they pay to reduce fear, earn status, or feel something. Price accordingly.
The Remove List
A simple weekly ritual for clarity and momentum: remove the things that no longer serve your startup.
Who Changes Your Business?
A systems-based approach to figuring out which stakeholders actually drive your startup forward — and who just feels loud.
The Three Types of Problems
Not all problems are created equal. Here’s how to spot the ones that matter most to your customers (and ignore the rest).
The Fastest Way to Grow
The real unlock for early growth isn’t ads or hacks — it’s solving one specific pain better than anyone else.
85% of the Way
Why shipping something at 85% done often beats waiting for perfection — and how that unlocks real progress.
Only Speak to People Who Already Get The Joke
Don’t waste time convincing skeptics. Build for the believers and watch your momentum multiply.
A Jobs Reminder
A vacation-inspired reminder that customers “hire” products to do emotional jobs — not just logical ones.