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In-Person Brute Force
When in doubt, go see your customers in person — nothing replaces the clarity and momentum it creates.
The 25th Mile Rule: Which Customers to Help
In the marathon of life, don’t over-invest in beginners — help the pros who are struggling to cross the finish line.
Change Only Comes After Disproportionate Pain
If your customer isn’t deeply uncomfortable, they won’t change. This is how to spot the ones who will.
The Bus Exercise
A practical interview prompt that reveals how painful a customer problem really is — and how urgently they need help.
Find Things Other People Hate (and You Can’t Understand Why)
A strategy for spotting startup-worthy problems hiding in plain sight — if they bother you enough to fix them.
Environmental Control
Want to change your habits? Change your environment first — it’s the lever most founders overlook.
Long Weekend Quotes
A curated list of motivating quotes for when you need a mindset shift (or just a little push).
The Wildly Undervalued Expert Interview
Talking to a niche expert can shortcut months of research — if you know how to ask the right questions.
A Five Wood and a Putter
Complexity kills momentum — this metaphor reminds you to simplify your tools and trust your instincts.
Playing Hurt + Buffer
A raw look at building while injured, burned out, or overwhelmed — and how smart buffers keep you in the game.
The Obstacle Is The Way
That thing you’re avoiding might be the exact thing you need to lean into — especially in the early days.
Two Types of Customers: Survive and Grow
Customers either want to stop the bleeding or unlock growth. Knowing which thing you help them do changes everything.
The Job of Your First Customer and Some (More) Love for Delta 4
Your first customer isn’t just a buyer — they’re a co-creator. This reframes how to find and serve them well.
First Principles
A practical reminder to break startup decisions down to their simplest form — so you don’t overcomplicate what works.
Some Problem Language Teardowns
Real-world examples of vague startup language rewritten into punchy, problem-first copy that converts.
The De-Atomized Startup
In an effort to focus on your startup, don’t strip everything away — bring your idea into your life. It’s one way to connect the dots early on.
Practical Loss Aversion
Most customers hate losing more than they like winning. Use that to shape copy, pricing, and your pitch.
The Psychology of Human Misjudgement
Charlie Munger’s timeless mental models for avoiding bias and making better, faster startup decisions.