If a problem has existed for a long time, it’s likely to stick around — here’s how to use that to your advantage.

Most advice ignores what makes you unique. This will help you find and lean into your unfair advantages.

Before following anyone’s playbook, ask if you’d actually want their life — business advice included.

A simple exercise to identify the hidden ceilings in your startup — and how to break through them with intention.

When in doubt, go see your customers in person — nothing replaces the clarity and momentum it creates.

In the marathon of life, don’t over-invest in beginners — help the pros who are struggling to cross the finish line.

If your customer isn’t deeply uncomfortable, they won’t change. This is how to spot the ones who will.

A practical interview prompt that reveals how painful a customer problem really is — and how urgently they need help.

A strategy for spotting startup-worthy problems hiding in plain sight — if they bother you enough to fix them.

Want to change your habits? Change your environment first — it’s the lever most founders overlook.

A curated list of motivating quotes for when you need a mindset shift (or just a little push).

Talking to a niche expert can shortcut months of research — if you know how to ask the right questions.

A case study in why businesses solving obvious problems win.

Complexity kills momentum — this metaphor reminds you to simplify your tools and trust your instincts.

A raw look at building while injured, burned out, or overwhelmed — and how smart buffers keep you in the game.

That thing you’re avoiding might be the exact thing you need to lean into — especially in the early days.

Customers either want to stop the bleeding or unlock growth. Knowing which thing you help them do changes everything.

Your first customer isn’t just a buyer — they’re a co-creator. This reframes how to find and serve them well.

Why goals often fail — and how tying them to systems and identity creates lasting progress.

A practical reminder to break startup decisions down to their simplest form — so you don’t overcomplicate what works.