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Practical Loss Aversion
Most customers hate losing more than they like winning. Use that to shape copy, pricing, and your pitch.
The Three Levers of Important but Not Urgent Tasks
A tactical framework for getting big, meaningful projects unstuck without blowing up your schedule.
On Being a Happy Entrepreneur
It’s possible to build ambitiously and stay sane — here’s a case for optimizing for happiness early on.
Design Your Life To Start A Startup
A candid look at the lifestyle shifts that make early startup work sustainable (and enjoyable).
Three Prompts to Beat Imposter Syndrome
Three simple reframes to help you stop spiraling and start building—even when you don’t feel “ready.”
Decision Mountain
A story about zooming out, re-centering, and making better decisions by seeing the full landscape of your work.
The Things that Matter and the Things that Don’t
A lesson in tuning out noise and focusing only on the handful of things that truly move your startup forward.
Loss Aversion is Paralyzing Your Startup
Founders cling to bad ideas because of sunk costs — here’s how to break free and move forward faster.
When Should You Quit? This One's Going to Hurt a Bit
A raw, honest story about walking away from a startup at the right time — and how quitting can sometimes be the most courageous move.