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The De-Atomized Startup
In an effort to focus on your startup, don’t strip everything away — bring your idea into your life. It’s one way to connect the dots early on.
Previously On…
An approach borrowed from episodic TV to help you make progress — and make it fun.
The Remove List
A simple weekly ritual for clarity and momentum: remove the things that no longer serve your startup.
The Story Exercise
A storytelling prompt that helps you find the emotional core of your business — and communicate it in a way people remember.
Who Changes Your Business?
A systems-based approach to figuring out which stakeholders actually drive your startup forward — and who just feels loud.
The CEO Exercise + 19 Minutes Worth Your Time
A quick mindset shift to help you work on your business, not just in it — plus a podcast rec to sharpen your thinking.
The Three Levers of Important but Not Urgent Tasks
A tactical framework for getting big, meaningful projects unstuck without blowing up your schedule.
The Two-Minute Version
Mastering a punchy two-minute version of your pitch can open doors — and force clarity on what your business actually does.
85% of the Way
Why shipping something at 85% done often beats waiting for perfection — and how that unlocks real progress.
Three Hard Questions
Three pointed questions to stress-test your startup idea before investing more time or money.
The Psychology of Daily Routine
Why structuring your days — especially as a founder — reduces mental load and unlocks better decision-making.
The Commonplace Book
How collecting thoughts in one place can spark big breakthroughs. Plus, a few selections to help you start…
The Best 17 Minutes You’ll Spend Today
A short but powerful podcast episode that will shift how you think about risk, urgency, and motivation as a founder.
Time Tracking
Why the best founders track how they spend their time — and how that habit reveals exactly what to fix next.
On Being a Happy Entrepreneur
It’s possible to build ambitiously and stay sane — here’s a case for optimizing for happiness early on.
Backwards Walk
A fast and flexible way to plan: visualize where you want to be, then walk it backwards to find the next step.
How to Stay Irresistible
The secret to staying top-of-mind with customers? Relentlessly solving one clear, emotional pain point.
Speed and Conviction
A call to move faster and trust your instincts, with examples of how speed creates leverage in early startups.
Design Your Life To Start A Startup
A candid look at the lifestyle shifts that make early startup work sustainable (and enjoyable).