Three questions to ask about your idea, plus why I’m not starting a restaurant.

Stop obsessing over whether your idea is “good” — start asking if you have a real shot at making it work.

After coaching 100+ founders, here’s a pattern-matching checklist to spot ideas (and founders) with real traction.

The Tacklebox story and the “Restaurant Rule” that will lead you outperform if you follow it.

When your MVP falls flat, try building an EVP — an Effort Validation Product built around customer enthusiasm.

Avoiding the sex toy dilemma, finding your Bigfoot, and why targeting the right early adopters matters way more than going broad.

A curated reading list for founders who want to sharpen their mindset, storytelling, and decision-making.

A scrappy, nostalgic method for testing startup ideas right away — with a little help from Nickelodeon GUTS.

How one startup found traction by becoming indispensable to a niche audience — and how you can copy the playbook.

Founders can create addictive products by framing customers as heroes on a mission — just like Mario chasing Bowser.

The most magical products feel personal and intuitive — here’s how to build that kind of delight.

A metaphor for product positioning — sometimes a little superficial tweak changes how people perceive everything.

How an unknown founder raised $5mm on Kickstarter with heavy blankets.

First impressions are everything — here’s how to make your opening moments count by showing customers you truly get them.

A raw, honest story about walking away from a startup at the right time — and how quitting can sometimes be the most courageous move.

Founders often try to do too much too soon. Ruthless prioritization can give your startup more of a shot.