Customers don’t act out of logic — they act out of incentive. Here’s how to uncover and align with what really drives them.

Why the best founders track how they spend their time — and how that habit reveals exactly what to fix next.

A quick story about how picking “uncomfy” things to pursue can pay off if you prioritize them.

It’s possible to build ambitiously and stay sane — here’s a case for optimizing for happiness early on.

A grab bag of founder mindset gems to help you stay grounded, brave, and motivated on rough days.

A metaphor for going deeper than surface-level startup thinking — especially when your first solution stalls.

A fast and flexible way to plan: visualize where you want to be, then walk it backwards to find the next step.

A simple mental model for building trust in new ideas — start at the base with specific, undeniable proof.

The secret to staying top-of-mind with customers? Relentlessly solving one clear, emotional pain point.

A call to move faster and trust your instincts, with examples of how speed creates leverage in early startups.

What’s the one thing your customer really wants? If you can identify it, you could net some sales — and invaluable credibility.

Identifying the little things your customers loathe can unlock surprisingly high-leverage product wins.

A fresh mindset and structure for cold outreach that actually feels human — and gets replies.

A candid look at the lifestyle shifts that make early startup work sustainable (and enjoyable).

A sticky metaphor for understanding power dynamics between customers and the products they use.

The quickest way to sell? Show people how your product pulls them out of a real, specific jam.

Why the first and last 30 seconds of a conversation matter most—and how to craft them intentionally.

A playful but powerful thought exercise on how not to market your startup — so you can do the opposite.

A sharp lens on early startup decisions: the party who owns the risk owns the outcome.

Three simple reframes to help you stop spiraling and start building—even when you don’t feel “ready.”