Most founders worry about the wrong risks — this helps you spot the real ones that’ll kill your startup early.

An honest breakdown of what happens when life interrupts your founder plan — and how to keep building anyway.

Real-world examples of vague startup language rewritten into punchy, problem-first copy that converts.

A story from the streets of NYC about the right way to speak to your customers. Spoiler alert: It’s all about specificity.

In an effort to focus on your startup, don’t strip everything away — bring your idea into your life. It’s one way to connect the dots early on.

An approach borrowed from episodic TV to help you make progress — and make it fun.

Most customers hate losing more than they like winning. Use that to shape copy, pricing, and your pitch.

Charlie Munger’s timeless mental models for avoiding bias and making better, faster startup decisions.

People don’t pay for features — they pay to reduce fear, earn status, or feel something. Price accordingly.

Customers speak in problems, not solutions — here’s how to tune your ear to what they’re really telling you.

A simple weekly ritual for clarity and momentum: remove the things that no longer serve your startup.

If customers aren’t buying, it might not be the product — it might be how hard you’ve made it to say “yes.”

A storytelling prompt that helps you find the emotional core of your business — and communicate it in a way people remember.

A systems-based approach to figuring out which stakeholders actually drive your startup forward — and who just feels loud.

Not all problems are created equal. Here’s how to spot the ones that matter most to your customers (and ignore the rest).

A quick mindset shift to help you work on your business, not just in it — plus a podcast rec to sharpen your thinking.

A surprisingly effective metaphor for founder problem-solving: break the rules, use what works, and don’t overthink the form.

A tactical framework for getting big, meaningful projects unstuck without blowing up your schedule.

Mastering a punchy two-minute version of your pitch can open doors — and force clarity on what your business actually does.

Trust comes from clarity and empathy; this approach helps you communicate both in a way that customers feel instantly.