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The 25th Mile Rule: Which Customers to Help
In the marathon of life, don’t over-invest in beginners — help the pros who are struggling to cross the finish line.
A Running Shoes System
A metaphor for creating structured, low-effort routines that prevent burnout and fuel long-term output.
Just-In-Time Growth
Avoid overbuilding by only growing your product, team, or system at the exact moment it breaks.
Change Only Comes After Disproportionate Pain
If your customer isn’t deeply uncomfortable, they won’t change. This is how to spot the ones who will.
Easy Things Get Done
How to break down the tasks in front of you so they feel obvious and executable — and as easy as possible.
The Bus Exercise
A practical interview prompt that reveals how painful a customer problem really is — and how urgently they need help.
Find Things Other People Hate (and You Can’t Understand Why)
A strategy for spotting startup-worthy problems hiding in plain sight — if they bother you enough to fix them.
Using AI for Cold Email Feedback
A walkthrough of how to use AI tools to improve cold email structure, tone, and clarity — without losing your voice.
Environmental Control
Want to change your habits? Change your environment first — it’s the lever most founders overlook.
Long Weekend Quotes
A curated list of motivating quotes for when you need a mindset shift (or just a little push).
My Internal System: PARA
A look at one way to organize ideas, content, and projects using the PARA method.
The FAQ Prompt
A dead-simple prompt for clarifying your product messaging: what do people ask before they buy?
Fun Stuff Gets Done
You’ll be more productive when your work feels fun — here’s a case for adding joy into your to-do list.
The Wildly Undervalued Expert Interview
Talking to a niche expert can shortcut months of research — if you know how to ask the right questions.
A Five Wood and a Putter
Complexity kills momentum — this metaphor reminds you to simplify your tools and trust your instincts.
How to be Recommendable
People only recommend what makes them look good. Craft your product and pitch to help them help you.
Inertia and Your First Product
Early products fail when they ask users to change too much — build around your customer’s default behavior, not against it.
Framing Your Weeks
A structure for planning your time that balances output, rest, and the messy realities of startup life.
The Freedom of Low Expectations
Why lowering the bar (strategically) can unlock creativity, confidence, and real momentum.