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The Remove List
A simple weekly ritual for clarity and momentum: remove the things that no longer serve your startup.
How Easy is it to Make a Decision?
If customers aren’t buying, it might not be the product — it might be how hard you’ve made it to say “yes.”
The Story Exercise
A storytelling prompt that helps you find the emotional core of your business — and communicate it in a way people remember.
Who Changes Your Business?
A systems-based approach to figuring out which stakeholders actually drive your startup forward — and who just feels loud.
The Three Types of Problems
Not all problems are created equal. Here’s how to spot the ones that matter most to your customers (and ignore the rest).
The CEO Exercise + 19 Minutes Worth Your Time
A quick mindset shift to help you work on your business, not just in it — plus a podcast rec to sharpen your thinking.
Bowling with Two Hands
A surprisingly effective metaphor for founder problem-solving: break the rules, use what works, and don’t overthink the form.
The Three Levers of Important but Not Urgent Tasks
A tactical framework for getting big, meaningful projects unstuck without blowing up your schedule.
The Two-Minute Version
Mastering a punchy two-minute version of your pitch can open doors — and force clarity on what your business actually does.
A Killer Marketing Technique to Build Trust
Trust comes from clarity and empathy; this approach helps you communicate both in a way that customers feel instantly.
The Fastest Way to Grow
The real unlock for early growth isn’t ads or hacks — it’s solving one specific pain better than anyone else.
85% of the Way
Why shipping something at 85% done often beats waiting for perfection — and how that unlocks real progress.
Three Hard Questions
Three pointed questions to stress-test your startup idea before investing more time or money.
Only Speak to People Who Already Get The Joke
Don’t waste time convincing skeptics. Build for the believers and watch your momentum multiply.
A Jobs Reminder
A vacation-inspired reminder that customers “hire” products to do emotional jobs — not just logical ones.
The Psychology of Daily Routine
Why structuring your days — especially as a founder — reduces mental load and unlocks better decision-making.
Cold Email Breakdown Using Thrust + Drag
Deconstructing a cold email with a startup lens: what moves a reader forward, and what slows them down.
The Clouds and Dirt of Risk
A framework for managing risk in a startup: keep your head in the vision and your hands in the messy details.
The Commonplace Book
How collecting thoughts in one place can spark big breakthroughs. Plus, a few selections to help you start…
The Best 17 Minutes You’ll Spend Today
A short but powerful podcast episode that will shift how you think about risk, urgency, and motivation as a founder.