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Using AI for Cold Email Feedback
A walkthrough of how to use AI tools to improve cold email structure, tone, and clarity — without losing your voice.
Environmental Control
Want to change your habits? Change your environment first — it’s the lever most founders overlook.
Long Weekend Quotes
A curated list of motivating quotes for when you need a mindset shift (or just a little push).
My Internal System: PARA
A look at one way to organize ideas, content, and projects using the PARA method.
The FAQ Prompt
A dead-simple prompt for clarifying your product messaging: what do people ask before they buy?
Fun Stuff Gets Done
You’ll be more productive when your work feels fun — here’s a case for adding joy into your to-do list.
The Wildly Undervalued Expert Interview
Talking to a niche expert can shortcut months of research — if you know how to ask the right questions.
A Five Wood and a Putter
Complexity kills momentum — this metaphor reminds you to simplify your tools and trust your instincts.
How to be Recommendable
People only recommend what makes them look good. Craft your product and pitch to help them help you.
Inertia and Your First Product
Early products fail when they ask users to change too much — build around your customer’s default behavior, not against it.
Framing Your Weeks
A structure for planning your time that balances output, rest, and the messy realities of startup life.
The Freedom of Low Expectations
Why lowering the bar (strategically) can unlock creativity, confidence, and real momentum.
Playing Hurt + Buffer
A raw look at building while injured, burned out, or overwhelmed — and how smart buffers keep you in the game.
How to Message Your Price
Pricing is about more than numbers — it’s about what story your price tells and how confident you are in it.
The Obstacle Is The Way
That thing you’re avoiding might be the exact thing you need to lean into — especially in the early days.
Two Types of Customers: Survive and Grow
Customers either want to stop the bleeding or unlock growth. Knowing which thing you help them do changes everything.
The Job of Your First Customer and Some (More) Love for Delta 4
Your first customer isn’t just a buyer — they’re a co-creator. This reframes how to find and serve them well.
First Principles
A practical reminder to break startup decisions down to their simplest form — so you don’t overcomplicate what works.