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The Overpay Test
If no one would gladly overpay for your product, it’s not solving a painful enough problem — here’s how to test that.
Using The Lindy Effect for Picking Startup Problems
If a problem has existed for a long time, it’s likely to stick around — here’s how to use that to your advantage.
A System for 5, 10, and 15 Minutes
A modular time management tool for staying productive even when your schedule has lots of small gaps.
The Seasons of your Business (and Life)
Not every season is for sprinting — this reframes productivity through the lens of timing and capacity.
Forcing Functions
Deadlines, demos, and stakes make things real. This is how to create pressure that drives momentum.
Internal System Time: Find 2.5 Hours
A no-excuses method to reclaim 2.5 hours a week for focused work that actually moves the needle.
Give Your Subconscious a Job
A mental trick for getting unstuck: assign your brain a problem, then let it quietly solve it in the background.
The Correct Order For Effective Messaging
Messaging fails when it starts with features. Start with the problem, instead.
Finding People to Copy, Part 2: Your Hidden Advisory Board
Most advice ignores what makes you unique. This will help you find and lean into your unfair advantages.
Finding People to Copy, Part 1: Do You Want To Be Your Boss?
Before following anyone’s playbook, ask if you’d actually want their life — business advice included.
A Week for Ceilings
A simple exercise to identify the hidden ceilings in your startup — and how to break through them with intention.
In-Person Brute Force
When in doubt, go see your customers in person — nothing replaces the clarity and momentum it creates.
The Future Story of the Current Setback
A mindset shift to reframe painful founder moments as plot points in a future success story.
The 25th Mile Rule: Which Customers to Help
In the marathon of life, don’t over-invest in beginners — help the pros who are struggling to cross the finish line.
A Running Shoes System
A metaphor for creating structured, low-effort routines that prevent burnout and fuel long-term output.
Just-In-Time Growth
Avoid overbuilding by only growing your product, team, or system at the exact moment it breaks.
Change Only Comes After Disproportionate Pain
If your customer isn’t deeply uncomfortable, they won’t change. This is how to spot the ones who will.
Easy Things Get Done
How to break down the tasks in front of you so they feel obvious and executable — and as easy as possible.
The Bus Exercise
A practical interview prompt that reveals how painful a customer problem really is — and how urgently they need help.
Find Things Other People Hate (and You Can’t Understand Why)
A strategy for spotting startup-worthy problems hiding in plain sight — if they bother you enough to fix them.