What’s the one thing your customer really wants? If you can identify it, you could net some sales — and invaluable credibility.

Identifying the little things your customers loathe can unlock surprisingly high-leverage product wins.

A fresh mindset and structure for cold outreach that actually feels human — and gets replies.

A candid look at the lifestyle shifts that make early startup work sustainable (and enjoyable).

A sticky metaphor for understanding power dynamics between customers and the products they use.

The quickest way to sell? Show people how your product pulls them out of a real, specific jam.

Why the first and last 30 seconds of a conversation matter most—and how to craft them intentionally.

A playful but powerful thought exercise on how not to market your startup — so you can do the opposite.

A sharp lens on early startup decisions: the party who owns the risk owns the outcome.

Three simple reframes to help you stop spiraling and start building—even when you don’t feel “ready.”

A set of no-fluff prompts to help founders reset, refocus, and start the year with clarity and momentum.

A dead-simple approach to figuring out what to charge, including where most founders get stuck and how to move past it.

The hard truth about focusing only on what matters: why it’s uncomfortable and why it works.

What made one cold email irresistible — and how you can reverse engineer its structure for your own outreach.

A deceptively simple technique for pushing through plateaus by aiming just 15% beyond your current baseline.

Raw, practical insights from real interviews that helped unlock product clarity and traction.

Frustrating customer problems are often camouflaged startup ideas. This helps you spot the difference.

Start small, win fast, and expand — this is how the best startups break into big markets with wedge strategies.

See if your startup idea is viable now when it wasn’t before by assessing what’s changed — culturally, economically, or legislatively.

A simple equation to help you stress-test startup ideas before you waste time building something no one wants.